According to research done by St Andrews University eating a healthy diet and exercising regularly can improve your attractiveness more than make-up or cosmetic surgery.

The research showed that people tended to pick up on slight changes to skin colour and that people prefered the colours, or hues, that would reflect a healthier lifestyle.

“What we’re finding is that an attractive skin colour is one that is slightly red, slightly increased in yellowness and is lighter than normal,” said Dave Perret, psychologist and author of “In Your Face: The new science of human attraction“.

“That combination is probably due to diet and exercise: exercise increasing the blood flow and diet changing the chemical composition of our skin.”

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“They’re presented with a screen with somebody’s face and they’re able to change the colour,” PhD student Ross Whitehead explained to the BBC reporter who went to see him.

“In this instance they’re able to manipulate the face’s yellowness.

“We find that from the original starting colour of the face, they choose to slightly increase the yellowness to improve the appearance.”

The results were that irrespective of race or colour, people consistently preferred faces that were slim, light in colour, with red and yellow hues which tend to give the impression of a person being healthy and having a warmer appearance.

The opposite was also found to be true. People did not like the wider faces with a paler, pasty look as they appeared unhealthy.

The advice that comes off the back of this research is to not spend money on expensive clothes and cosmetics but to spend time looking after yourself, eating healthily and exercising.

At Pharmacy First we would suggest that one way to increase your level of health might be to supplement your diet with appropriate Vitamin Supplements. This is why we endeavour to keep our prices as low as possible to make them as affordable as possible for as many people as possible.